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B2C Webshop from home

At Purestone, we embarked on our journey in 2020 with the launch of our B2C webshop, placing our focus on delivering exceptional products directly to our customers. We started the year with a single classic collection, catering to timeless tastes and styles.

As the year progressed, we expanded our offerings, and by the end of the year, we proudly presented a diverse range of four distinct collections, each with its own unique charm and appeal. Our commitment to quality, craftsmanship, and customer satisfaction remains unwavering as we continue to grow and evolve.


Concept stores

In 2021, we made our entrance into various concept stores across Flanders, marking an exciting milestone in our journey to reach a wider audience. By partnering with these establishments, we aimed to provide a tangible and immersive experience for our customers.

These carefully curated spaces not only showcased our collections but also allowed us to connect with individuals who appreciate quality craftsmanship and timeless design.


Trade shows

In 2022, we took our presence to the next level by making our debut at various trade shows, further expanding our reach and connecting with an even larger audience. These trade shows provided us with an invaluable platform to showcase our exquisite bracelets and engage with industry professionals, retailers, and enthusiasts from around the world.

It was an exciting opportunity to share our passion, craftsmanship, and commitment to excellence with a diverse range of individuals who appreciate the artistry behind our products.


focus on B2B

Our B2B sales, being only a smaller proportion of our business in 2020 and 2021, has grown to such a remarkable level in 2022 that as of 2023, we will focus entirely on the B2B sector.

As pioneers in our unique product offerings within the B2B market, we are wholeheartedly committed to providing organizations with exciting corporate gifts and expanding their product line.

Our goal is to offer a tailored and exceptional experience, delivering high-quality branded bracelets that serve as perfect gifts and opportunities for product line expansion.